ABSTRACT
Restu
Fahtia Ekarani, 16212156
EFFECT
OF MOTIVATION, PERCEPTION, AND ATTITUDE TO PURCHASE DECISION TAS TESUTO
PI,
Department of Management, Faculty of Economics, University Gunadarma, 2015
Keywords:
Motivation, Perception, Attitudes, Purchase Decision
(xii
+ 81 + Appendix)
Of
old age modern as it is today quite a lot of progress in our daily lives. Not
only the developments in the world of technology and information are
increasingly advanced from time to time. But the fashion world is also quite developed
in every year and always changing trend from year to year. Following the latest
trend is a necessity for the company. In connection with the development of the
fashion world makes a tight competition in the business / business. This study
aims to determine the effect of motivation, perception and attitude either
partially or simultaneously on purchasing decisions. After the writer
distributing questionnaires to 100 respondents, the authors process data using
multiple linear regression and hypothesis testing.
Results
of research by t test (partial) conclude that motivation partial effect on
purchasing decisions by 2.497 > 1.984, the perception of partial effect on
purchasing decisions by 2.852 > 1.984, and attitudes partial effect on
purchasing decisions by 2.846 > 1.984. Based on the results of F test
(simultaneous) note that the motivations, perceptions and attitudes
simultaneously influence the purchase decisions of 34,800 > 3.09.
Bibliography
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